Course curriculum

  • 1

    PROGRAM RESOURCES

    • Zoom Login Information

    • Pre-Course Survey

    • Program Orientation

    • Instructor - Contact Info

    • Guest Speakers - Contact Info

    • Movement Break Instructor - Contact Info

    • How to use this Platform

    • How to Vote on Mentimeter
  • 2

    WEEK 1 - ORIENTATION

    • Orientation Slides

    • Housekeeping Items

    • Warm Up Activity: Download Mentimeter App

    • Mentimeter Activity
  • 3

    About BWise

    • Introductions
  • 4

    About the Program

    • Program Outcomes

    • Learning Resources

    • The Truth About Being the "Stupidest" in the Room | Simon Sinek

    • Instructor Led Group Activity
  • 5

    WEEK 1 - Recap & Activities

    • ACTION ITEMS: WEEK 1

    • Week 1 - Zoom Recording

    • Reflect, Relate & Apply

    • Course Feedback Week 1 - D.M. Apr 2022
  • 6

    WEEK 2 - INTRODUCTION TO MARKETING

    • Learning Outcomes

    • Group Discussion
  • 7

    Marketing Theory

    • Introduction to Marketing

    • Dr Brynn Wineguard on Influence & Persuasion

    • Traditional, Digital, & Integrated Marketing

    • Ikea: The Power of a bookbook (Video)

    • Marketing: A Cost or an Investment?

    • Mentimeter Survey
  • 8

    Movement Break

    • 1. Neck Mobility
  • 9

    Marketing Planning

    • Creating Your Marketing Plan

    • Creating a Marketing Plan (Video)

    • Creating Your Marketing Plan Using the Workbook Activities
  • 10

    WEEK 2 - Recap & Activities

    • Reflect, Relate & Apply

    • WORKBOOK ACTIVITY - SWOT Analysis

    • WORKBOOK ACTIVITY- Goals & Aspirations

    • Course Feedback Week 2 - D.M. Apr 2022

    • Week 2 - Zoom Recording
  • 11

    WEEK 3 - THE EVOLUTION OF MARKETING & BRANDS

    • Learning Objectives & Housekeeping

    • Group Activity
  • 12

    How the Pandemic Has Changed Marketing

    • How the pandemic has changed covid

    • Mentimeter

    • Changes in consumer behavior

    • The Kubler Ross Change Curve

    • Adapting your business to change

    • 10 Post Pandemic Marketing Realities

    • Consumers in 2022

    • Group discussion
  • 13

    Movement Break

    • 3. Shoulder(Lat) Stretch
  • 14

    Branding Your Business

    • Understanding Branding

    • Balancing Lead Generation & Branding

    • The Branding Process

    • The Evolution of the Apple Logo

    • Mentimeter

    • Branding Activity
  • 15

    WEEK 3 - Recap & Activities

    • Reflect, Relate & Apply - Week 3

    • Assessing Your Brand Activity

    • Week 3 - Zoom Recording

    • Course Feedback Week 3 - P.M. Apr 2022
  • 16

    WEEK 4 - FINDING YOUR IDEAL CLIENT

    • Learning Outcomes & Housekeeping

    • Group Discussion
  • 17

    Customer Centric Marketing

    • Intro to Customer Centric Marketing
  • 18

    Segment to Find New & Existing Opportunities

    • Market Segmentation

    • Ideal Client Profiles

    • Targeting

    • PVP & RFM Frameworks Explained

    • Targeting Cont'd
  • 19

    Creating Personas

    • Creating Buyer Personas

    • Targeting Cont'd

    • Harley Davidson Owner Persona

    • Vespa Owner Persona

    • Different personas within the same brand
  • 20

    Positioning

    • Positioning your product

    • The Dollar Shave Club

    • Value Proposition Activity

    • Value Proposition

  • 21

    WEEK 4 - Recap & Activities

    • Week 4 - Zoom Recording

    • Course Feedback Week 4 - D.M. Apr 2022

    • Activity - Segmentation & Personas (B2B)

    • Activity - Segmentation & Personas (B2C)

    • Activity - Value Proposition
  • 22

    WEEK 5: SHAPING YOUR CUSTOMER EXPERIENCE

    • Shaping Your Customer Experience

    • Value Proposition Discussion: Compare 2 IBM Commercials
  • 23

    Mapping Your Customer Journey

    • Understanding the Customer Journey

    • Google Micromoments

    • Micro Moments & Just In Time Marketing

    • Customer Journey Example

    • Understanding the RACE model
  • 24

    Improving your Customer Experience

    • Elevating your Customer Experience

    • The Blue Ocean Strategy

    • Applying the ERRC Framework
  • 25

    WEEK 5 - Recap & Activities

    • Customer Journey Map Activity

    • ERRC Customer Experience Innovation Activity

    • Week 5 - Zoom Recording

    • Course Feedback Week 5 - D.M. Apr 2022
  • 26

    WEEK 6 - WEBSITES

    • Websites

    • Websites 101 - Emily Norton

    • Why Do I Need a Website - Video

    • Cornerstones of a Successful Website

    • Movement Break

    • Designing a Website
  • 27

    WEEK 6 - Recap & Activities

    • Analyze this website: https://swabtheworld.com/en

    • Week 6 - Zoom Recording

    • Course Feedback Week 6 - D.M. Apr 2022
  • 28

    WEEK 7 - Social Media Basics

    • Introduction

    • Video: What is Social Media

    • Introduction to Social Media

    • Mentimeter: What Social Media Platforms Does Your Business Use?

    • Instagram

    • Facebook

    • LinkedIn

    • Google Business

    • TikTok

    • Other Platforms

    • Activity: Choose the Appropriate Platforms

    • 7. Hip Rotation Stretch

    • Organic Social Media

    • Video: Organic Vs. Paid Social Media

    • Benefits of Organic Social Media to Businesses
  • 29

    WEEK 7 - Recap & Activities

    • Week 7 - Zoom Recording

    • Course Feedback Week 7 - D.M. Apr 2022
  • 30

    WEEK 8 - Social Media Marketing

    • Introduction

    • Making Enaging Social Media Posts - Monthly Planning

    • Making Enaging Social Media Posts - Post Creation

    • Using Canva

    • 8. Hamstring Stretch

    • Writing Copy

    • Post Details

    • Activity: Analyze a Post

    • Boosting Posts
  • 31

    WEEK 8 - Recap & Activities

    • Week 8 - Zoom Recording

    • Course Feedback Week 8 - D.M. Apr 2022
  • 32

    WEEK 9 - Recap & Activities

    • Week 9 - Zoom Recording

    • Course Feedback Week 9 - D.M. Apr 2022