Course curriculum

  • 1

    PROGRAM RESOURCES

    • Zoom Login Information

    • Instructor - Contact Info

    • Guest Speakers - Contact Info

    • Movement Break Instructor - Contact Info

    • Pre-Course Survey

    • How to use this Platform

    • How to Vote on Mentimeter

  • 2

    Housekeeping Items

    • Housekeeping Items

  • 3

    WEEK 1 - INTRODUCTION

    • Orientation Slides

    • Warm Up Activity: Download Mentimeter App

    • Mentimeter Activity

    • About Bwise.pdf

    • Reflect, Relate & Apply | Parking Lot

    • Learning Resources

    • The Truth About Being the "Stupidest" in the Room | Simon Sinek

  • 4

    Program Overview

    • SEO Program Overview.pdf

  • 5

    Keywords

    • Keywords

    • Video: The Invention & History of Google

    • Google's Algorithm

    • Keywords - The Starting Point

    • Keyword Tools - links

    • Keyword Tools - continued

    • Pro Tip

    • Keyword Tools - continued

  • 6

    WEEK 1 - Recap & Activities

    • Keyword Worksheet

    • SEO Project

    • ACTION ITEMS: WEEK 1

    • Week 1 - Zoom Recording

    • Course Feedback Week 1 - SEO May 2022

  • 7

    WEEK 2 - ON PAGE SEO

    • On-page SEO

    • Title Tag - link

    • Meta Descriptions | Alt Tags

    • Alt Tags - links

  • 8

    WEEK 2 - Recap

    • Week 2 - Zoom Recording

    • Course Feedback Week 2 - SEO May 2022

  • 9

    WEEK 3 - OFF PAGE SEO

    • Off Page SEO

    • Helpful links to websites

    • Other Ideas

    • Bright Local - link

    • Backlink Checker - Moz.com link

    • Full Throttle - example

    • SEObility: SEO Software - link

    • SEObility Tools

    • Social Media Links

    • For Local Search

    • Reviews

    • Content Marketing

    • Blogs

    • Process for Blogs | Press Release

    • Free Blog Site

    • Gated, Anchor, Evergreen Content

    • Metrics & Goals

    • Tracking Links

    • Metrics Tracking, Vocabulary, Analytics

  • 10

    WEEK 3 - Recap

    • Copy.AI (link)

    • Week 3 - Zoom Recording

    • Course Feedback Week 3 - SEO May 2022

  • 11

    WORKSHOP 1

    • Applying SEO

    • Welcome

    • Keyword Search (links)

    • Keyword Research (links)

    • Metadata & Bonus Tools

    • Keyword Mapping

    • Titles & Descriptions

    • Keyword Mapping - Google Doc Sheet

    • Keyword Writing

    • SEObility (link)

    • Website Implementation

    • Page Building - Headers, Footers, Alt Tags,

    • Content Writing

    • SEO Audit

  • 12

    WORKSHOP 1 - Recap

    • WORKSHOP 1 Feedback - SEO May 2022

  • 13

    WEEK 4 - GOOGLE ADS

    • Creating Ads - from start to retargeting

    • About Google Ads

    • Creating our Account (link)

    • Best Practices | Campaign Types & Objectives

    • Ad Optimization

    • Extensions (links)

    • Click Through Rates

    • Google Ad Image (links)

    • Creating & Setting up Google Ads

    • Types of Bids on Google Ads (link)

    • Google Bids

    • Analytics

  • 14

    Movement Breaks

    • 1. Neck Mobility

    • 2. Shoulder Mobility

    • 3. Shoulder(Lat) Stretch

    • 4. Shoulder(Pec) Stretch

    • 5. Spine Mobility

    • 6. Hip Mobility

    • 7. Hip Rotation Stretch

    • 8. Hamstring Stretch

    • 9. Hip Flexor Stretch

  • 15

    WEEK 4 - Recap

    • Week 4 - Zoom Recording

    • Course Feedback Week 4 - SEO May 2022

  • 16

    WORKSHOP 2

    • Google Ads Workshop

    • Creating a Plan

    • Creating a Keyword Plan

    • Creating an Ad

    • Asset Groups

    • Audience Signals

    • Extensions

    • Analytics

  • 17

    WORKSHOP 2 - Recap

    • Workshop 2 - Zoom Recording

    • Course Feedback Workshop 2 - SEO May 2022