Course curriculum

  • 1

    PROGRAM RESOURCES

    • Zoom Login Information

    • Instructor - Contact Info

    • Movement Break Instructor - Contact Info

    • Pre-Course Survey

    • Program Orientation

    • How to use this Platform

    • How to Vote on Mentimeter

  • 2

    WEEK 1 - ORIENTATION

    • Orientation Slides

    • Warm Up Activity: Download Mentimeter App

    • Mentimeter Activity

  • 3

    About BWise

    • About Bwise.pdf

  • 4

    About the Program

    • About the Program.pdf

  • 5

    Your Learning Resources

    • Learning Resources

    • The Truth About Being the "Stupidest" in the Room | Simon Sinek

  • 6

    Housekeeping Items

    • Housekeeping Items

  • 7

    WEEK 1 - INTRODUCTION TO THE PROGRAM

    • INTRODUCTION

    • VIDEO: WHAT IS SOCIAL MEDIA

    • WHAT IS SOCIAL MEDIA

    • MENTIMETER: WHAT SOCIAL PLATFORMS ARE BEST FOR BUSINESSES

    • SOCIAL MEDIA PlATFORMS: INSTAGRAM

    • VIDEO: INSTAGRAM REEL

    • MENTIMETER: Do you Believe Instagram Could Help you Grow your Business?

    • SOCIAL MEDIA PLATFORMS: INSTAGRAM (RESOURCES)

    • SOCIAL MEDIA PLATFORMS: FACEBOOK

    • MENTIMETER: Do you Believe Facebook Could Help you Grow Your Business?

    • SOCIAL MEDIA PLATFORMS: LINKEDIN

    • MENTIMETER: Do you Believe LinkedIn Could Help you Grow your Business?

    • SOCIAL MEDIA PLATFORMS: GOOGLE MY BUSINESS

    • SOCIAL MEDIA PLATFORMS: TIKTOK, PINTEREST, TWITTER, AND YOUTUBE

    • ACTIVITY: CHOOSE THE CORRECT PLATFORMS

    • MOVEMENT BREAK

    • BASICS OF YOUR BUSINESS

    • VIDEO: TARGET AUDIENCES

    • TARGET AUDIENCES

    • BUILDING YOUR BRAND ON SOCIAL MEDIA

    • VIDEO: IMPORTANCE OF BRANDING

    • IMPORTANCE OF BRANDING

    • BRAND GUIDES

    • MOVEMENT BREAK

    • BRANDING: FONTS

    • MENTIMETER: What Font Style Do you Prefer?

    • BRANDING: Fonts and Colours

    • SETTING UP BRAND KITS IN CANVA

    • TAKE HOME ACTIVITY: SET UP/REFRESH YOUR SOCIAL MEDIA PLATFORMS

  • 8

    WEEK 1: Resources

    • How to Set Up and Use Instagram

    • How to Set Up Instagram Shopping

    • How to Set Up a Facebook Business Page

    • How to Set Up Facebook Business Manager

    • How to Set Up Facebook Shopping

    • How to Set Up a LinkedIn Company Page

    • How to Set Up a Google Business Profile

    • Week #1 Workbook

  • 9

    Week 1 Recap & Activities

    • Course Feedback Week 1 - S.M. Apr 2022

    • ACTION ITEMS: WEEK 1

    • Week 1 - Zoom Recording

    • Reflect, Relate & Apply - Week 1

  • 10

    WEEK 2: Organic Social Media

    • Introduction

    • How to Build a Social Media Strategy

    • VIDEO: How to Build a Social Media Strategy

    • How to Build a Social Media Strategy - Video Recap

    • ACTIVITY: Creating a Social Media Strategy

    • What is Organic Social Media Posting

    • VIDEO: Organic Vs. Paid Social Media

    • Why is Organic Social Media Important

    • Using a Scheduling Platform: Agorapulse

    • ViDEO: Using a Scheduling Platform: Planoly

    • MOVEMENT BREAK

    • Creating Content

    • Creating Content: BrainStorm

    • Creating Content: Making a Shell

    • ACTIVITY: Creating a Calendar Shell

    • Adding Content to your Calendar: Photos

    • Adding Content to your Calendar: Video and Reels/TikTok

    • VIDEO: How to Make a Reel in Instagram

    • MOVEMENT BREAK

    • Adding Content to your Calendar: Video and Reels/TikTok

    • Adding Content to your Calendar: Writing Copy

    • VIDEO: Writing Copy

    • Adding Content to your Calendar: Writing Copy

    • MENTIMETER: Emojis

    • MOVEMENT BREAK

    • Adding Content to your Calendar: The Fine Details

    • ACTIVITY: Creating a Relevant Post

    • Manually Posting to Google Business Profile

    • Sensitivity on Social Media

    • Recap and Workshop Instructions

  • 11

    WEEK 2: Resources

    • How to Edit Reels in Instagram

    • How to Edit in TikTok

  • 12

    Week 2 Recap & Activities

    • Week 2 - Zoom Recording

    • Course Feedback Week 2 - S.M. Apr 2022

    • Reflect, Relate & Apply - Week 2

    • Week #2 Workbook

  • 13

    WEEK 3: Paid Advertising

    • What is Paid Advertising

    • VIDEO: Paid Advertising on Social Media

    • Posting Paid Ads on Social Media

    • The Basics of Paid Advertising on Social Media

    • MENTIMETER: Boosting

    • Boosting/Promoting Posts

    • MOVEMENT BREAK

    • Creating a Great Ad on Social Media

    • Creating Ads

    • ACTIVITY: Creating Ads

    • Creating Ads

    • MENTIMETER: Calls to Action

    • Creating Ads

    • MENTIMETER: Ad Budgets

    • Creating Ads

    • MENTIMETER: Ad Tweaking

    • Creating Ads

    • Creating a Facebook/Instagram Ad

    • MOVEMENT BREAK

    • LinkedIn Ads

    • Twitter Ads

    • Pinterest Ads

    • ACTIVITY: Creating Ads

    • MOVEMENT BREAK

    • Influencer Marketing

    • MENTIMETER: Paying Influencers

    • Influencer Marketing

    • ACTIVITY: Choosing the Right Influencer

    • Workshop details

  • 14

    WEEK 3: Resources

    • How to Set Up a Twitter Ad Account

    • How to Set Up a LinkedIn Ad Account

    • Creating Ads in LinkedIn

    • Week #3 Workbook

  • 15

    WEEK 3: Recap & Activities

    • Reflect, Relate & Apply - Week 3

    • Week 3 - Zoom Recording

    • Course Feedback Week 3 - S.M. Apr 2022

  • 16

    Workshop #1

    • Create a monthly shell

    • Add your media

    • Writing Copy

    • The details

    • Schedule your posts

  • 17

    WEEK 4: Analytics

    • Introduction to Analytics

    • Why are Analytics Important

    • VIDEO: Why are Analytics Important

    • Why are Analytics Important

    • Decoding Social Media Analytics

    • MENTIMETER: Decoding Analytics

    • Analytics Vocabulary

    • MOVEMENT BREAK

    • Organic Social Media Analytics

    • Agorapulse Report Walkthrough

    • Reading my Analytics

    • ACTIVITY: Organic Social Media Analytics

    • MOVEMENT BREAK

    • Paid Social Media Analytics

    • ACTIVITY: Paid Social Media Analytics

    • MOVEMENT BREAK

    • Competitor Analysis

    • VIDEO: Competitor Analysis

    • Competitor Analysis

    • ACTIVITY: Competitor Analysis

    • Using Analytics to Improve your Content

    • MENTIMETER: Improving your Content

    • Using Analytics to Improve your Content

  • 18

    WEEK 4: Recap & Activities

    • Week 4 - Zoom Recording

    • Course Feedback Week 4 - S.M. Apr 2022

  • 19

    Workshop #2

    • Boosting

    • Brainstorming for Ads

    • Creating Facebook Ads

    • Create Ads for Different Platforms

    • Influencer Proposal