Social Media Marketing (Feb 2023)

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Course Curriculum

1. Zoom Login Information
2. Pre-Course Survey
3. Instructor - Contact Info
4. How to use this Platform
5. How to Vote on Mentimeter
1. Instructor Contact Info
2. Copy of 1. Neck Mobility
3. Copy of 2. Shoulder Mobility
4. Copy of 3. Shoulder(Lat) Stretch
5. Copy of 4. Shoulder(Pec) Stretch
6. Copy of 5. Spine Mobility
1. Welcome to the Be Wise Business Academy!
2. Video: The Truth About Being the "Stupidest" in the Room | Simon Sinek
3. How to make the most of your learning
1. INTRODUCTION
2. VIDEO: WHAT IS SOCIAL MEDIA
3. WHAT IS SOCIAL MEDIA
4. MENTIMETER: WHAT SOCIAL PLATFORMS ARE BEST FOR BUSINESSES
5. SOCIAL MEDIA PlATFORMS: INSTAGRAM
6. ACTIVITY: CRAFT THE ULTIMATE INSTAGRAM BIO
7. SOCIAL MEDIA PLATFORMS: INSTAGRAM
8. SOCIAL MEDIA PLATFORMS: INSTAGRAM (RESOURCES)
9. SOCIAL MEDIA PLATFORMS: FACEBOOK
10. SOCIAL MEDIA PLATFORMS: FACEBOOK (RESCOURSES)
11. SOCIAL MEDIA PLATFORMS: LINKEDIN
12. SOCIAL MEDIA PLATFORMS: LINKEDIN (RESCOURSES)
13. SOCIAL MEDIA PLATFORMS: GOOGLE BUSINESS PROFILE
14. SOCIAL MEDIA PLATFORMS: GOOGLE BUSINESS PROFILE (RESOURCES)
15. SOCIAL MEDIA PLATFORMS: TIKTOK
16. SOCIAL MEDIA PLATFORMS: PINTEREST, TWITTER, AND YOUTUBE
17. ACTIVITY: CHOOSE THE CORRECT PLATFORMS
18. BASICS OF YOUR BUSINESS
19. VIDEO: TARGET AUDIENCES
20. TARGET AUDIENCES
21. ACTIVITY: TARGET AUDIENCE
22. MENTIMETER: What Platforms do you Think are Most Suitable for your Business?
23. BUILDING YOUR BRAND ON SOCIAL MEDIA
24. VIDEO: IMPORTANCE OF BRANDING
25. IMPORTANCE OF BRANDING
26. SETTING UP BRAND KITS IN CANVA
27. BRANDING
28. TAKE HOME ACTIVITY: SET UP/REFRESH YOUR SOCIAL MEDIA PLATFORMS
1. ACTION ITEMS: WEEK 1
2. Week 1 - Zoom Recording
3. Course Feedback Week 1 - SMM Feb 2023
1. How to Set Up and Use Instagram
2. How to Set Up Instagram Shopping
3. How to Set Up a Facebook Business Page
4. How to Set Up Facebook Business Manager
5. How to Set Up Facebook Shopping
6. How to Set Up a LinkedIn Company Page
7. How to Set Up a Google Business Profile
8. Week #1 Workbook
1. Introduction
2. VIDEO: How to Build a Social Media Strategy
3. How to Build a Social Media Strategy - Video Recap
4. ACTIVITY: Creating a Social Media Strategy
5. What is Organic Social Media Posting
6. VIDEO: Organic Vs. Paid Social Media
7. Why is Organic Social Media Important
8. Using a Scheduling Platform: Agorapulse
9. ViDEO: Using a Scheduling Platform: Planoly
10. Creating Content
11. Creating Content: BrainStorm
12. Creating Content: Making a Shell
13. ACTIVITY: Creating a Calendar Shell
14. Adding Content to your Calendar: Photos
15. Adding Content to your Calendar: Video and Reels/TikTok
16. VIDEO: How to Make a Reel in Instagram
17. Adding Content to your Calendar: Video and Reels/TikTok
18. Adding Content to your Calendar: Writing Copy
19. VIDEO: Writing Copy
20. Adding Content to your Calendar: Writing Copy
21. MENTIMETER: Emojis
22. Adding Content to your Calendar: The Fine Details
23. ACTIVITY: Creating a Relevant Post
24. Manually Posting to Google Business Profile
25. Sensitivity on Social Media
26. Recap and Workshop Instructions
1. Video: How to Edit Reels in Instagram
2. Video: How to Edit in TikTok
1. Week 2 - Zoom Recording
2. Week #2 Workbook
3. Course Feedback Week 2 - SM Feb 2023
1. Create a monthly shell
2. Add your media
3. Writing Copy
4. The details
5. Schedule your posts
1. How to Set Up a Twitter Ad Account
2. How to Set Up a LinkedIn Ad Account
3. Creating Ads in LinkedIn
4. Pinterest Ads
5. Twitter Ads
6. Creating a Facebook Ad Pixel
7. Setting up Facebook ad account
1. Week 3 - Zoom Recording 1
2. Week 3 - Zoom Recording 2
3. Week 3 - Zoom Recording 3
4. Course Feedback Week 3 - SM Feb 2023
1. What is Paid Advertising
2. VIDEO: Paid Advertising on Social Media
3. Posting Paid Ads on Social Media
4. Facebook Walkthrough
5. The Basics of Paid Advertising on Social Media
6. MENTIMETER: Boosting
7. Boosting/Promoting Posts
8. Creating a Great Ad on Social Media
9. Creating Ads
10. ACTIVITY: Creating Ads
11. Creating Ads
12. MENTIMETER: Calls to Action
13. Creating Ads
14. MENTIMETER: Ad Budgets
15. Creating Ads
16. MENTIMETER: Ad Tweaking
17. Creating Ads
18. Creating a Facebook/Instagram Ad
19. LinkedIn Ads
20. ACTIVITY: Creating Ads
21. Influencer Marketing
22. MENTIMETER: Paying Influencers
23. Influencer Marketing
24. ACTIVITY: Choosing the Right Influencer
25. Workshop details
1. Week #4 Workbook
2. Week 4 - Zoom Recording
3. Course Feedback Week 4 - SM Feb 2023
1. Boosting
2. Brainstorming for Ads
3. Creating Facebook Ads
4. Create Ads for Different Platforms
5. Influencer Proposal
1. Week 5 - Zoom Recording
2. Course Feedback Week 5 - SM Sept 2022
1. Introduction to Analytics
2. Why are Analytics Important
3. VIDEO: Why are Analytics Important
4. Why are Analytics Important
5. Decoding Social Media Analytics
6. MENTIMETER: Decoding Analytics
7. Analytics Vocabulary
8. MOVEMENT BREAK
9. Organic Social Media Analytics
10. Agorapulse Report Walkthrough
11. Reading my Analytics
12. ACTIVITY: Organic Social Media Analytics
13. MOVEMENT BREAK
14. Paid Social Media Analytics
15. ACTIVITY: Paid Social Media Analytics
16. MOVEMENT BREAK
17. Competitor Analysis
18. VIDEO: Competitor Analysis
19. Competitor Analysis
20. ACTIVITY: Competitor Analysis
21. Using Analytics to Improve your Content
22. MENTIMETER: Improving your Content
23. Using Analytics to Improve your Content
24. Congratulations
1. Week 6 - Zoom Recording
2. Course Feedback Week 6 - SM Sept 2022

About this course

Free
161 lessons
14.5 hours of video content

Social Media Marketing (Feb 2023)

Course Curriculum

PROGRAM RESOURCES

MOVEMENT BREAKS

PROGRAM INTRODUCTION

WEEK 1 - SOCIAL MEDIA MARKETING

Recap & Activities

Resources

WEEK 2: ORGANIC SOCIAL MEDIA

Resources

Recap & Activities

WEEK 3: Workshop #1

WEEK 3: Resources

WEEK 3: Recap & Activities

WEEK 4: Paid Advertising

WEEK 4: Recap & Activities

WEEK 5: Workshop #2 - Create Paid Ad

WEEK 5: Recap & Activities

WEEK 6: Analytics

WEEK 6: Recap & Activities

About this course